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Digital Marketing Consultant

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Vitamin T is seeking a Digital Marketing Consultant for one of our start up clients. This role with be primarily remote with some on-site meetings in downtown Seattle.

Responsibilities
• Develop the company’s marketing strategy, tactics and budget
• Develop and maintain an understanding of the marketplace and competitive offerings
• Develop and deliver marketing channels and sales tools including email marketing, search, retargeting, social, content, videos, case studies, product demos and customer-facing presentations
• Develop materials for participating retailers that will enable them to acquire frequent users
• Develop, own, manage and update marketing collateral, including the company website, press releases, data sheets and case studies;
• Create user-facing engaging programs, content and strategies to drive loyalty, repeat purchases, and cross shopping
• Analyze results of promotions, traffic, and customer experience efforts
• Develop and execute lead generation campaigns for sales
• Identify, solicit bids and recommend marketing vendors and manage marketing vendor relationships
• Maintain the required activity metrics, including lead generation volumes, cost per lead and budget management
• With further growth, synthesize field, user, retailer and market feedback combined with market research to understand market problems, current solutions and buying processes
• Influence product roadmap and feature releases with the product team
• Consistently reinforce the company value proposition in the market
• Contribute to the success of the team and commit to uncompromisingly high professional and ethical standards.


Basic Qualifications

• 3+ years of digital marketing experience with a track record of launching successful B2B sales support and/or mobile app user acquisition programs;
• Analytical mindset with demonstrated proficiency in marketing and web/mobile metrics;
• Proven track record of taking ownership and driving results;
• Proven ability to work with marketing automation tools to develop and execute email marketing campaigns;
• Bachelor’s Degree required.

Preferred Qualifications

• Functional expertise in the restaurant business and digital/mobile marketing
• Business and technical savvy that enables interface with all levels and disciplines within the organization
• Excellent communication and cross-departmental management skills

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