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Digital Marketing Communications Specialist

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Aquent has an exciting full time opportunity with a local client. Phenomenal opportunity to be a part of a website rebrand and relaunch.

The Marketing Communications Specialist will be responsible for project management and execution of new website platform development and launch, which includes leading the development of content creation, photography, and collateral as well as ongoing digital needs. Responsible for maintaining accuracy and visual aesthetic of all web content and for developing and facilitating new web content such as video, interactive tools and photography. Specialist will be the resident expert in web technologies and will benchmark against industry best practices, emerging technologies and competitor websites.

Responsibilities include:
* Lead cross-functional teams and external vendors to ensure online product catalog is up-to-date, accurate and within brand visual guidelines.
* Develop and provide training support through digital conversions of collateral and marketing programs targeted at distributors
* Stay current with the latest internet/interactive technologies. Research, recommend and implement relevant content and web design initiatives.
* Responsible for digital communication and managing social media presence through all channels, analyzing metrics, creating content and interaction with social users.
* Ownership of the creation of new and updating of existing web content related to product information, press releases, job postings, event calendar, pricing, dealer information and web tools.
* Develop proficiency with CMS, database tools and other web publishing software.
* Manage and work as primary contact for web agencies and internal web teams to evaluate SOWs for new projects and oversee implementation of new interactive tools and content.
* Ownership of website analytics, driving traffic and course correcting as needed based on data analysis.
* Serve as primary contact for all matters pertaining to image archival and the Digital Asset Management system.
* Create purchase orders and pay all invoices for a given web project in a timely fashion.

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