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Digital Marketing Communications Specialist

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Job Title: Client Communications – Digital Specialist

Career Level: Specialist

Skill Track: Integrated Marketing

Specialty: Marketing & Communications


Job Summary:

The Specialist in the Client Marketing Team will help manage the creation and delivery of a Digital Content Marketing approach across our client's UK business, reporting into a Manager. In particular, the Specialist will be responsible for management and roll-out of the online hub, Click, and creation of appropriate content.

The focus for the Client Marketing Team is delivering strategic, bespoke client marketing plans to help support the business’s key clients in the UK by bringing together a combination of end-to-end marketing using the very best of our client's marketing assets.
This team sits within the UK Marketing & Communications team. The Specialist will be expected to be a team player who can build and manage a range of complex internal stakeholders and look to extend and develop their skills in this role.


Key Responsibilities:

• Work alongside Manager to develop and deliver a new digital content marketing campaign
• Assist Manager in creating, editing and managing content, requiring strong writing and editorial skills and ability to work with a CMS to upload content regularly
• Ability to work professionally with a complex network of internal stakeholders effectively and external stakeholders such as creative agencies
• Help to create and deliver targeted communications to showcase best practice and support for the programme. This would also include delivery and on-going management of social and online media vehicles requiring strong digital skills and experience.
• Work with internal clients to ensure a disciplined follow-up programme is executed to ensure opportunities are maximised, measured and recorded.
• Ensure that all programmes are evaluated based on agreed metrics and ensure regular reporting of programme and progress against metrics to Senior Management.
• Ensure Programme Owner/Management are kept appraised of progress against budgets and time-lines, and escalate to them any potential budget, time over-runs (or under-runs) and significant issues.
• Work with external suppliers to complete programmes as required.
• Continue to develop marketing communications skills, attending training as directed by career counsellor.
• Support Manager in marketing activity for the London Innovation Centre, if required


Relationships:

Reports to: UK Manager, Client Marketing.

External Relationships: Vendors, suppliers, agencies, business schools, organisations and other third parties

Qualifications:

Education: Bachelor’s degree, university degree or equivalent

Work Experience: Solid experience in management and creation of marketing, in particular digital and content marketing, social and internal marketing programmes. Understanding of business issues

Work Requirements: Minimal travel depending on geographical span


Knowledge and Skill Requirements:

• Good understanding of Accenture’s business and overall business strategy.
• Deep understanding of business content and how to apply to business issues and problems – should have strong writing, editorial and creative skills.
• Experience of most elements of relationship marketing and communications, in particular content and digital marketing, social media and internal marketing
• Some experience of supervising support staff, contractors and agencies.
• Understanding and ability to apply marketing concepts, branding and message development skills.
• Project management skills.
• Knowledge of CRM systems and how to maximise usage.
• Relationship building skills and experience of managing complex multiple stakeholders.
• Developing negotiation, mediation and conflict management skills to resolve complex issues.
• Ability to develop and apply creative, workable solutions to project-related issues.
• Strong oral and written communications skills.
• Ability to work independently with minimal supervision.
• Ability to deliver well-executed deliverables in support of our client's business strategy.

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