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Digital Marketing Channel Manager

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The Digital Marketing Channel Manager role is responsible for executing marketing and service campaigns within Bank of America's Email Channel. We seek an individual who can manage the execution of campaigns and project work as well as think strategically in a highly regulated, political, and visible channel. This candidate should be able to work independently and in large group settings, as well as handle multiple assignments concurrently. This candidate will also be responsible for reviewing, managing, and fulfilling time sensitive compliance information. 

Responsibilities include, but are not limited to the following: 
• Flawless execution of email campaigns supporting numerous enterprise-wide products 
• Maintain routines for adhering to and optimizing the existing channel management process 
• Follow reporting processes to review the performance of campaigns and analyze how they compare to channel goals 
• Identify opportunities for improvements and optimization with on-going and new campaigns and work collaboratively on new solutions 
• Influence business partners in order to position campaigns so they align with the Email Channel team’s strategy and best practices 
• Partner with Production, Production Support, Program Managers, Lines of Business, Compliance/Privacy/Risk/Legal, Technology, Enterprise Optimization, Campaign Operations, Analytics and reporting team members as well as Leadership Team 
• Lead special projects that will enhance channel capabilities and sales opportunities (e.g. testing, mobile optimization, speed to market, capacity, reporting, procedural, documentation, etc.) 
•Work closely with the creative agency and email vendor to align campaigns and projects and to ensure best practices are followed 
• Work on cross-channel opportunities for campaigns and other projects 

Bachelor degree required 

Project and relationship management experience 

Directly relevant email experience preferred, but other relevant digital marketing experience will be considered as well 
- Experience with Exact Target (or other email platforms) a plus, but not mandatory 
- Experience optimizing within eCommerce – specifically Email Marketing 

This candidate should be able to work well independently and in large group settings, as well as handle multiple assignments simultaneously. 

Must have excellent organizational, analytical, verbal, and written skills 

Experience in campaign test structures, campaign performance analysis, and reporting 

Experience with CRM: knowledge of and project management 

Considered by others as a self-starter who shows initiative and drives for results 

Track record of influencing others through the use of objective data-based analysis 

Proven ability to assess challenges and act decisively to identify solutions quickly and effectively 

Demonstrated ability to identify opportunities for innovation and continuous improvement 

Ability to communicate challenges and successes clearly and crisply 

Ability to foster relationships 

Ability to grasp strategic concepts (the big picture) and subsequently act upon them 

Proficient in MS Office Products – especially Excel and PowerPoint

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