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Digital Marketing Campaign Manager

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Pay: Up to $40/hr.
1 year contract on-site at client location.

With this tech company rapidly expanding, the Marketing Team is in need of a Digital Marketing Campaign Manager to manage and optimize search and display campaigns in Adwords and DoubleClick interfaces. The ideal candidate will be a disciplined, organized and project management oriented individual.

Responsibilities:
-Develop and tactically execute online customer acquisition strategies and campaigns for our products
-Drive and execute large scale display campaigns
-Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reporting
-Coordinate appropriately across other channels to ensure smooth integration of online advertising into our client’s overall acquisition strategy
-Manage all tactical aspects of running campaigns on key display programs
-Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).
-Work closely with Product Marketing Managers to help drive success in meeting their goals and partner with the cross-channel leads for integrated campaign program development.

Requirements:
-Bachelor’s degree
-1-3 years of experience in Google Adwords platform
-Knowledge of Ad Servers, campaign optimization tools, and/or online tracking technology preferred
-Knowledge and proven experience creating, executing and continually optimizing successful paid search marketing campaigns
-Exceptional ability to communicate cross-functionally within a highly energetic team
-Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
-Comfortable speaking about and presenting data

Preferred Qualifications:
-Experience with DoubleClick and Google Display Networks

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