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Digital Marketing Business Analyst

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This person will work alongside the Digital Marketing team to refine online capabilities and translate business requirements into technical functional specifications and executable test plans. You will work directly with the Technical group and Digital Marketing project managers to develop end to end solutions.

This role supports Digital Transformation objectives to channel switch and client service transactions to drive clients to the web globally.


• To ensure delivery of the desired business outcome.

• Identify opportunities to deliver increased business value from the WebSphere platform and supporting systems.

• Collecting, understanding, and transmitting the business requirements for the project, and translating these into functional specifications and detailed test plans.

• Analyze and document business processes, highlight end to end process improvement opportunities.

• Document workflows and results of business analysis and obtain sign-off from client on the specifications.

• To propose solutions for large and/or complex business areas and to prepare functional specifications.

• To assist in the preparation of user and system test plans.

• To provide the link between the client, development team and any third party regarding software functionality, throughout the development lifecycle.

• To design and execute the test scenarios and test scripts prior to releasing to the business for User Acceptance testing.  

Experience Requirements:
• Experience of delivering digital projects, either as a member of IT, or as a key lead from within a Digital Marketing function or the business.
• Demonstrable evidence of analyzing and documenting complex business processes.
• Demonstrable experience writing requirements specifications for Information Systems.
• End to end experience of the project lifecycle.
• Proven experience interacting directly with end users.
• Experience on WebSphere and Salesforce platform is desirable.
• Experience with waterfall and agile project methodologies.

Qualifications and Training Requirements:
• Educated to degree level either business or IT-related
• Visual Modeling such as work-flow diagrams or wireframe prototypes.
• Visio or Enterprise Architect
• Requirement management tools
• Jira, SFDC, WebSphere, SAP
• MS Project
• Familiarity with common Agile practices, service-oriented environments, and better development practices
• Communicative - Must be able to communicate well with teams

This person will work with the demands of simultaneous projects within budgetary constraints. Global experience is highly preferred.

Candidates must be eligible to work in the US. LOCAL candidates, on-site only!

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