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Digital Marketing Associate

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Our client, a top fortune 500 company in Chicago Illinois, is looking for a talented analytic driven Digital Marketing Associate to join their Commercial Banking Marketing, Communications and Strategy team for a 9 month project (strong opportunity to extend!). This team is responsible for promoting commercial banking products and services across digital channels, including corporate websites, social media, targeted e-mail, display advertising, search engines and more. The team is also responsible for staying current on industry best practices and providing strategic guidance across all channels.
The majority of this role will be to assist with the execution of social media campaigns. This includes program monitoring, employee set ups, social media editorial calendar and postings. A strong background in program analytics and optimization is required.

Sounds pretty fantastic we know! So what are the responsibilities included in this role? Let’s take a look!

• You will coordinate digital promotion strategies and programs across paid, owned and earned media
• You will partner closely with content, metrics and marketing team members to determine campaign goals and set target KPIs
• You will translate digital strategy into tactics and coordinate execution across channels
• You will partner with corporate community managers to coordinate social media programs
• You will partner with analytics team to track progress against goals; analyze metrics and make strategic recommendations for further program optimization

So what are the qualifications for this opportunity?

• You must have a Bachelor’s degree in a related field required
• You must have 2+ years experience in marketing or a related field
• You must have 2+ years in a digital marketing role, preferably working in the B2B space for large companies with multiple brands and/or lines of business
• You must have proven experience using metrics to drive program strategy and optimization
• You must have experience working on social media marketing programs, including social selling and paid advertising
• You must have experience working on paid digital advertising programs, including familiarity with Google AdWords and native advertising campaigns
• You must have the ability to manage multiple projects in a fast-paced environment
• You must have highly proficient in Microsoft Office

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