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Digital Marketing Analytics Mgr

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I'm working on this 3-month, 40-hour/week contract for my client, an eBay company, in New York City. The position requires the candidate to be onsite.

The Analytics & Optimization department is currently seeking a Manager, Digital Marketing Analytics. The Analytics & Optimization team is the central hub for all online marketing data for over 60 major retailers. The team supports the internal account teams and retail clients by supplying online data, business insights and recommendations in a timely and accurate manner.

As Manager, Digital Marketing Analytics, you will utilize primary and secondary data sets to draw conclusions and help support the Online Marketing team to make sound business decisions. You will use various software tools such as Access, Excel, SQL query, SAS and various web-based applications to generate reports as needed, and be responsible for special projects requiring research, data mining, and financial modeling. In addition, you should have a strong sense of details allowing you to validate reports for the highest level of accuracy and key findings, and you will manage all financial and campaign aspects of both online and offline marketing programs. You will be in charge of leading the reporting, forecasting, channel deep dive, campaign optimization and portfolio/attribution management for entire online marketing program.

Essential Duties and Responsibilities:

• Manage P&L of the marketing programs and perform variance analysis on budget vs. forecast vs. actual across all the online marketing success metrics and make recommendations on spending optimization as needed.
• Provide marketing campaign and promotion analyses and help the marketing team with A/B testing as needed. Deep dive in marketing channels to provide optimization recommendations.
• Develop all inclusive dashboards that will be used for business progress check and will be reviewed by the client and the leadership team.
• Develop financial modeling and forecasting on various projects and programs.
• Conduct Competitive traffic and marketing effort analysis; closely monitor the competitive landscape and market share to identify business opportunities.
• Develop and maintain strong working relationships with various marketing and channel owners. Work closely with the customer and the web analytics groups on cross-functional initiatives in pulling and providing relevant data to generate customer-focused viewpoints.

Preferred Education/Experience:

• Bachelor’s degree with more than 7 years of professional experience is required.
• Bachelor's degree in Marketing, Finance, Business and Economics or related fields (preferred); Master degree is a plus.
• Strong problem solving, business analysis and quantitative skills
• Ability to write read and execute Access or SQL query is required.
• Experience using SAS or ClearSaleing/Omniture is a plus.
• Superior communication skills, good project management skills, strong presentation skills, and the ability to multitask in a fast moving environment
• Experience in e-commerce or digital marketing a plus
• Ability to plan, organize and work on multiple tasks simultaneously
• Excellent communication and interpersonal skills
• Team-oriented work ethic
• Effective written and verbal communications skills.

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