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Digital Marketing Analyst

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Our client is seeking a Digital Marketing Analyst to add to their team! This person will implement, configure and draw insights from web analytics platforms utilized by our client to help the company reach its online marketing goals. This position reports to the Senior Business Analyst. This is a talent bridge opportunity/ Full-time on-site!

Responsibilities
• Help key stakeholders manage business goals and KPIs
• Design custom dashboards and ad-hoc reports to communicate KPIs and drive continuous improvement
• Assist Strategic Marketing Manager and Creative Marketing Manager with Monthly Marketing Reports
• Distribute data to key Campaign Managers for pre and post campaign analysis
• Ability to Interpret data as a basis for site architecture or design changes
• Drive A/B testing to solve specific site problems identified through analytics
• Prepare case studies and reports deriving key market research insights from digital campaigns
• Perform keyword and competitive analysis for SEO site optimization
• Build complex statistical models to analyze customer behaviors and understand marketing trends


Qualifications
• Bachelor’s degree or equivalent experience in Economics, Statistics, Finance, Psychology or Marketing
• Must have at least two years of experience in digital marketing
• Comfort with or background in statistics
• Strong understanding of ad servers (FBX, AdRoll, AdWords, Bing etc.)
• Strong MS Excel skills (Pivot Table, VLookup, Pivot Charts)
• Experience implementing and troubleshooting web tracking (Javascript and HTML experience preferred
• Understanding of SQL and relational databases a plus
• Google Analytics certification a plus
• Knowledge of A/B testing or controlled experimentation
• Genuine curiosity about drivers of marketing results
• Excellent written and verbal communications
• Must be flexible and have the ability to multi-task

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