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Digital Marketing Analyst

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Vitamin T has a client in Carmel, IN who is looking for a Digital Marketing Analyst. This is slated to be a 6 month contract at full-time hours, with the high likelihood to turn into a FT position.

Job Summary:
Reporting to the Senior Manager, Digital Marketing, this position will develop and implement strategy for targeted marketing campaigns and is responsible for data extraction, list or lead generation, and evaluating effectiveness of marketing campaigns. Special emphasis will be placed on email and automated marketing. Relies on extensive experience and judgment to plan and accomplish goals.

Performs a variety of tasks. A wide degree of creativity and latitude is expected. The ideal candidate is a data-driven marketer who is passionate about delivering business performance, thrives in a fast-paced, high-performance organization and excels in providing independent thought and conclusions from online and email marketing analysis.

This position will be responsible for all aspects of developing, optimizing and implementing automated and ad-hoc email campaigns that are aimed at increasing growth, revenue and customer engagement. This requires familiarity with funnel management, modern email marketing techniques and the ability to brainstorm around message strategies and topics.

The Digital Marketing Analyst will manage the ongoing email marketing campaigns; consisting of scheduled campaigns and one-off emails as needs arise. This role will participate in the creation of automated and dynamic emails. This position will also coordinate with Finance and IT to ensure the data needed for successful email campaigns are available and accessible, contribute to the development of other marketing deliverables such as landing pages and assist with other marketing as necessary.

Responsibilities and Duties:

- Formulate and execute end-to-end campaign plans with specific goals, strategies, tactics and measurement‬‬‬‬‬‬
- Plan, implement and analyze online marketing initiatives across multiple online channels and for multiple clients
- Work with Digital Production and CRM teams to determine the email segmentation strategy and to groom lists to improve list quality and performance
- Drive execution and continuous optimization of email marketing campaign performance‬‬‬‬
- Provide Daily/Weekly/Monthly campaign performance reports leveraging data from all relevant sources – including deliverability, opens, clicks and use results
- Drive future action and provide actionable insights and improve email campaign content/performance‬‬‬‬‬‬
- Analyze current email marketing campaigns and make recommendations for improvement.‬‬
- Work with Digital Marketing Production on the development and deployment of emails – including planning, targeting, segmentation, scheduling, set-up, testing and sends.
- Setup, deploy and analyze results of A/B testing to make recommendations for optimizing open and click rates
- Manage relationships with digital marketing product providers
- Ability to quickly learn both technical and non-technical skills to efficiently execute on business initiatives
- Meet deadlines, balance multiple projects, proactively communicate delivery and mitigate issues
- Work closely with cross-functional teams – SEO, Advertising, Marketing, Creative – to optimize conversions with relevant and targeted content and landing pages
- Initiate new email marketing programs as the business grows and needs arise
- Monitor campaigns to ensure consistency across all major email providers and clients
- Create email reports and dashboards that analyze campaign performance
- Provide and implement actionable recommendations to deliver continuous improvements to our email programs and their impact on ROI and KPIs.
- Maintain expertise by staying current with email marketing best practices, strategies and industry standards as to ensure that all campaigns maximize deliverability, frequency, measurement and content, and are in compliance with regulations (e.g., CAN-SPAM and CASL)

Educational Requirements and Qualifications:
– One to three years of analytical experience, email marketing experience preferred
– Undergraduate degree required, MBA a plus
– Expertise in data-driven decision making
– Experience identifying, measuring and interpreting key performance indicators
– Strong analytical and data skills, with extensive knowledge of Excel and reporting, Salesforce knowledge a plus
– Strong organizational, multi-tasking and project management skills with excellent attention to detail, and the ability to work in a collaborative environment
– Creative, with excellent written and verbal communication and interpersonal skills
– Understanding of best practices, legal requirements and ethical standards in email marketing a plus
– Experience in setting up and optimizing Google Adwords campaigns, a plus
– Knowledge of website analytics tools (e.g., Google Analytics, WebTrends) and SEO/SEM, a plus

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