Our client is looking for a Digital Marketing Analyst! Showcase your digital analytic skills to drive improved performance in our marketing process. Headquartered in Bothell, WA, you’ll track web activity, set up test scenarios, analyze leads, opportunities, and sales for a full ROI analysis of marketing efforts. Analyze and translate web analytics data into insights and recommendations related to site visitors and marketing campaign executions.
Setup testing system to identify and prioritize campaign and conversion optimization opportunities.
Evaluate campaign performance, take learnings and develop insights and recommendations for team members. Lead weekly discussions on those learnings. Campaigns include search engine advertising, display advertising, email marketing, social media and integrated campaigns.
Aid in SEO and SEM campaign management
QUALIFICATIONS 2+ years’ experience analyzing demand generation marketing, campaign optimization and web analytics
Ability to transform business numbers into actionable plans
Deep understanding of setup and usage of Google Analytics
Knowledge of customer relationship management and marketing performance management tools
Solid background in A/B and MVT testing for campaigns and websites
Strong project management skills with a high attention to detail
Ability to manage a variety of concurrent projects independently
Bachelor’s degree in Business, Marketing, Economics, Finance, Statistics or Econo
Does this sound like you? If so, apply now!