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Digital Marketing Analyst

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Growing Ecommerce company seeks Digital Marketing Analyst who will be responsible for the analysis and insights for all digital marketing programs. The Digital Marketing Analyst will work cross-functionally with marketing, merchandising and IT to retrieve data, develop robust analysis, audit data accuracy and deliver actionable insights. The ideal candidate possesses expert data and analysis skills as well as strong communication skills, initiative, and demonstrable experience with cross-functional teams. The Digital Marketing Analyst will have outstanding analytical mind who thrives in a fast-paced dynamic environment, pays strict attention to detail, is quick to take initiative, and can synthesize complex data quickly and effectively.

The Digital Marketing Analyst:

• Implement best practices and define measurement plans consisting of key performance indicators, performance drivers and operational metrics.
• Integrate data across initiatives and platforms, including but not limited to web analytics, ad servers, bid management tools, and social platforms.
• Ensure consistent tracking and tagging across all channels.
• Deliver on-going reporting (weekly, monthly, quarterly) and forecasting of all KPIs and budgets across all media channels, accompanied by analysis of incrementality, customer acquisition, and customer retention.
• Use web analytics and other data extraction techniques (SQL, SAS) to assemble data from multiple sources and APIs.
• Interpret results of marketing programs from first contact with customer through conversion funnel, creating and presenting materials that translate complex data analysis into easy-to-understand stories with persuasive recommendations for all levels of management.
• Summarize key insights and actionable steps into concise, succinct communication with concrete numerical justification.
• Maintain ownership and implementation of attribution reporting to develop holistic understanding of interplay among digital marketing channels as well as the influence of offline channels on digital performance.
• Lead consumer behavior enhancement strategies. Provide leadership on the A/B & multivariate testing planning, execution, reporting and road maps that will lift conversion rates.

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