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Digital Marketing Analyst

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We are seeking a Digital Marketing Analyst. The Digital Marketing Analyst is a self-motivated individual who will oversee all aspects of analytics and reporting and will be responsible for creating custom and standard tagging solutions, creating reports, analyzing data and putting together actionable trend information to help drive the business. This individual will work across all company functions to support the following disciplines: new customer growth/acquisition, customer retention, and customer engagement. The Digital Marketing Analyst will assist in analyses to make informed, data driven decisions while turning that data into insights to drive improvements to marketing programs and the customer experience.

Need Omniture/ SiteCatalyst Experience

Key Responsibilities Include
• Using strong analytics skills, business acumen and attention to quality to provide data and analysis to assist in solving complex business problems
• Communicate insights and suggest improvements based on data and observed trends
• Drive core insights from data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.
• Deliver web analytics implementation solutions based on business requirements/needs
• Develop advanced tagging strategies for measuring attribution and capturing multi-channel campaign performance across: social, mobile, digital and offline channels
• Develop and present standard and ad hoc reports and analysis to stakeholders across the organization
• Perform proactive and reactive analyses to ensure data integrity
• Create performance forecasts and track actual performance against forecasted plans
• Set-up attribution models to measure and analyze multi-channel effectiveness
• Serve as the subject matter expert on web analytics and stay abreast of industry best practices and new opportunities
• Provide training to team members on web analytics basics

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