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Digital Marketing Analyst

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Position Description


Our leading Fortune 500 client is looking for a junior Digital Marketing Analyst to join the Affinity Marketing. This team’s objective is to penetration into new and existing partner accounts in an effort to dramatically increase group revenue over last year. This will be an entry-level marketing position supporting the Affinity digital marketing program.

Responsibilities


  • Coordinate the timely and quality execution of hundreds of digital tactics with our internal designers, campaign managers, builders, IT, relationship managers, marketing consultants and external vendors.

  • Identify opportunities for process efficiency, with the end goal of reducing costs and/or improving speed to market

  • Provide written and in person communications to the broader Affinity Marketing team and other key stakeholders on digital project status, tactic effectiveness and testing results.

  • Project management of new digital initiatives and tests

  • Develop new processes for execution of new digital tactics

  • Consult on new digital opportunities and requests from partners

  • Interpret and provide insights from digital data reports supplied by the insights and analytics team and vendors on tactic performance

  • All other duties as assigned

  • Key competencies necessary to be successful in this position are drive for results, problem solving, project and process management, strong communication skills and dealing with ambiguity.


  • Education


  • Undergraduate level degree in marketing or business administration is preferred.


  • Technical Skills


  • Strong MS Office skills with an intermediate to advanced level of excel experience

  • Ability to learn and use web based systems (salesforce.com)
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