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Digital Marketing Analyst

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Our client is looking for a Strategic Digital Analyst to support their Global Lubes Department who can run the gamut from MarCom Analytics to Project Management. They will provide help with marketing analytics on the Digital MarCom side with B2B digital support, and serve as a key interface to the technical team for completing required digital actions (including basic internal reporting and invoice processing).

This person will coordinate with outside agencies and will need to advise on the best approach for tagging/gathering analytics to best serve the business. They will then conduct meetings where they provide analysis and results from the various agencies and campaigns (SEM, display advertising, lead generation, etc.)

This person will be supporting multiple departments, including the Global Digital initiatives, as well as Marine & Aviation and Mobil Industrial teams of Global Lubricants and Specialties (B2B Lines of Business). For Mobil Industrial lubricants, you will be responsible for managing and advising on key portions of a newly launched social pilot with ongoing management and support. Marine & Aviation responsibilities include overall digital strategy/execution; management of budgets, invoice processing & reporting. Candidate will also be called upon to provide meaningful input to Planning & Budget process and recommend tools/resources to achieve business objectives.

General support will include SharePoint management, process oversight/updates, general reporting and presentations, and support to bi-annual face-to-face communications meetings.


Strong communications skills - ability to distill analytical results into meaningful input to non-technical person outside of IT field.
Develop excel spreadsheets and pivot tables to succinctly display information to business units
Ability to advise and lead project as well as act as a coordinator (doer)
Digital Analytics expert – Webtrends and Sitecore experience are preferred
Understanding strategy and use of tagging
Understanding of User Experience-but not a hands on UX person
Strong B2B digital experience
SAP system knowledge
Have a frame of reference on pricing, resource demands and delivery objectives for small-medium IT projects
Able to conduct meetings & advise business on digital approach/strategy
Will require travel and some evening or early AM calls with oversees

Bonus Qualifications (Great, but not required!)

Search experience
Sharepoint knowledge
Use of mobility tools
Experience with Lubes industry
Ad Industry Experience
Understanding of working within a large enterprise with safety sensitive culture

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