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Digital Marketing Analyst

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Aquent's client, a Fortune 500 multi-national tech company in Mountain View, is seeking a qualified Digital Marketing Analyst for 9+ months!

Overall Responsibilities: 
Search campaigns 32 campaigns in 12 markets targeting 16M Daily Active Users 

Quality is more important than ever: 
Target setting: making sure each campaign is setting the right $CPA levels vs. historical levels 
Results each campaign results are measured against target and vett each methodology used 
Sustained DAUs: verify each campaign’s results are sustained 30d post 

Top 3 Daily Responsibilities: 
-Campaign preparation: identify top use cases, identify methodology to be used, data validation 
-Campaign analysis: measure campaign impact, compare with historical performance, debug/ deep dive into data issues 
-Exploration of new headroom opportunities (by market, by verticals) 

Required Skills: 

  • BA/BS degree in a quantitative discipline (e.g., data science, economics, computer science, mathematics, engineering discipline) 
  • 2 years of relevant work experience in data analysis as well as business application 
  • Fluency with Python, R, SQL, Hadoop, and other relevant tools to manipulate and analyze big data. 
  • Demonstrated ability to analyze and distill data into actionable insights 
  • Demonstrated presentation skills to key stakeholders 


Nice to Have Skills/Not Required: 
-4+ years of relevant work experience in data analysis and business application 
-Ability to influence cross-functionally and work effectively across functions and geographies 
-Ability to dig in and understand the details of a problem while at the same time understanding the strategic view.

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