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Digital Marketing Analyst

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Digital Marketing Specialist

Overview:

Our client, a Global eCommerce Giant, is looking for an experienced Digital Marketing Specialist to join our Marketing team.  The Digital Marketing Specialist will support the digital marketing team (specifically display & paid social channels) with ad budget tracking & management, ad ops/trafficking, and campaign analysis & reporting. 

Responsibilities:

  • Liaise with Marketing & Finance teams to ensure proper tracking & management of campaigns as it relates to budgets & campaign performance.
  • Develop and maintain internal facing financial trackers & dashboards.
  • Pull and comprise a daily publisher/platform cost file across display and paid social.
  • Track, verify and process invoices for all partners.
  • Create and maintain campaign analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc).
  • Assist with submitting requests for display & paid social assets to both internal and external teams.
  • Assist with campaign setup and ad creation in display & paid social partner platforms (DBM, DCM, Facebook, Pinterest, etc.) inclusive of trafficking & QA’ing ads.
  • Assist with pulling weekly performance reports for paid social & display.
  • Suggest and implement direct marketing methods to increase profitability.
  • Stay up-to-date with digital media developments.

Requirements:

  • Bachelor’s Degree
  • Proven work experience as a Digital Media Specialist or Marketing Finance Analyst
  • Excellent analytical and project management skills. Must be comfortable with MS Excel, data analysis, and internet technologies.
  • An ability to multitask and perform under tight deadlines
  • Knowledge of the online media business and underlying technology and research
  • Effective time management skills – ability to prioritize and meet deadlines.
  • Strong verbal and written communication skills
  • Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done.

 

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