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Digital Marketing Analyst

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Exciting opportunity to join a growing agency team on-site with a global sportswear client in Beaverton as Digital Marketing Analyst. This is a key position with a high profile client, so you must have a minimum of 5 years experience in the Digital Marketing space, with a passion for analytics and the ability to frequently present to senior level managers.

Must haves:

  • Knowledge of Salesforce, Omniture, and Tableau
  • Strong presentation skills
  • Ability to work autonomously with a deep understanding of marketing analytics techniques

Job Description

Develop benchmarks and regular reporting dashboards across marketing channels in order to review, analyze, and present qualitative/quantitative analysis geared toward channel/customer optimization.​​ Perform and manage all the end-to-end steps required for analyses including requirements gathering, methodology development, data pulling, data processing, analysis, insight formulation and results delivery.

Roles & Responsibilities

  • Make data-based recommendations to improve customers’ experience with the brand
  • Deliver meaningful customer insights through preparing and producing analytics reports on a weekly, bi-weekly, monthly, and quarterly basis
  • Develop and provide written and verbal output on reports and presentations
  • Generate reports, documentation and scoring code as part of the analysis process. Produce expected performance measures including lifts, efficiencies, and other statistical measures
  • Perform campaign response analysis to understand the sales lift & ROI associated with each program to aid in the development of future strategies
  • Partner with your peers within the client team to drive cross platform alignment opportunities and deliver consumer centric, brand right connections.
  • Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor
  • Build and maintain collaborative and productive internal partnerships with the client and agency partners

Requirements for the position include

  • Bachelor’s degree in Marketing, Analytics, Statistics or a related field 
  • 5+ years of database marketing and analytics experience using data management and analytical methods
  • 3+ years developing marketing performance measurements using web based tools such as Adobe Insight, Omniture, and Google Analytics
  • Strong oral and written presentation skills
  • Experience/familiarity with marketing technology and practices including: audience targeting, media/funnel optimization, SEO, analytics and content marketing.
  • Proven analytical skills and problem solving ability paired with meticulous attention to detail.
  • Self-motivated and proactive team player who takes ownership of and accountability for projects.
  • Ability to communicate complex issues to a wide array of internal stakeholders.
  • Experience in calculating incremental lift from marketing campaigns
  • Prior retail analytics experience strongly preferred
  • Strong quantitative and analytical skills, including a firm grasp of marketing analytics techniques

If this sounds like a great fit for you, apply now!

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