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Digital Marketing Analyst

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Digital Marketing Analyst
4 month contract (40/hrs, 5 days a week, on-site) with potential to extend beyond

Overview:
The candidate MUST be able to both do the SQL to pull data and then analyze it for the digital marketing team.

Position Summary:
• As a member of the global analytics team, this person will utilize business, problem solving, data mining, and analytics skills to develop key strategic quantitative analysis for the Global Digital Marketing & Ecommerce team. Analysis will generally be complex in nature, where large volumes of data are synthesized into actionable recommendations using SQL tools, analysis software (SAS), Web Analytic Tools (e.g. Omniture) and various statistical techniques. In addition to delivering new business insights through execution of analytic projects, this role will be responsible for providing ongoing strategic guidance and recommendations to the Digital Marketing team.

Primary Responsibilities:
• Solve complex business problems by using predictive modeling, experimental design and scalable reporting
• Execute on adhoc requests & long term work streams effectively utilizing staples customer data set, web data set & digital marketing data set & articulate actionable questions/hypotheses and derive the “why” of an analysis
• Utilize SAS and other statistical packages to create and automate complex reporting of Digital Marketing Scorecards.
• Conducting Lifetime Value analysis across all vehicles and making budget allocation recommendations for the business based on Analysis
• Become an expert in the Staples digital data ecosystem (Hadoop, Teradata, Omniture, Attribution platform, vendor data etc.)

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