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Digital Marketing Analyst

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Aquent is seeking a Digital Marketing Analyst for a long term contract position with our Fortune 500 partner. Ideal candidates will have 1-3+ years experience in business analytics and be familiar with tools like Adobe Analytics and/or Adobe Target. The Digital Marketing Analyst will leverage web & email analytics to understand performance of customer interaction with site content & emails, such as categories, featured placements (including promotions/sales) and general online shopping experiences to identify business opportunities and risks.

Job Responsibilities
• Communicate opportunities and merchandising recommendations with partner teams (Marketing Communication & Digital Production) and lead initiatives aimed at improving the Customer Experience and revenue generation of our digital properties
• Research and recommend the best on-site tools/features, landing pages, and experiences to encourage conversion
• Working with Marketing Communications and Digital Production, develop and execute plans which drive site conversion and sales via coordinated online merchandising strategy
• Collaborate with Marketing teams to identify action items, recommend improvements to, and support key merchandising strategies for all digital marketing channels to ensure the best possible customer experience
• Maintain an acute awareness of the business context; including customer intent, competitive pressures, and internal variables
• Evaluates and reports on product performance, sales, and other offers. Researches, creates and distributes select marketing reports on a regular (daily, weekly, monthly) schedule and on an ad hoc basis.
• Must possess strong abilities and interest in extracting and analyzing useful, business-related information from large amounts of traffic and revenue data.
• Must be able to organize data and effectively communicate analysis in well-written memos, charts, graphs, and/or presentations as well as propose and direct day-to-day improvements and focus on areas of opportunity.
• Assists in efforts to build and assemble fact base business cases for strategic recommendations including distilling complex, detailed data down to easily understood, presentable & actionable findings.
• Lead and own the organization and development of research and analysis, and effectively communicates findings to key stakeholders.
• Supports internal Customers with basic online analytics training and support. Creates dashboards as needed.

Required Skills:
• Bachelor degree required
• Must possess strong PC skills with intermediate to advanced knowledge of Excel, Access, PowerPoint, and Word
• Must have experience with Microsoft Excel formulas and graphs
• 1-3+ years experience in business analytics

Preferred Skills:
• Experience with spreadsheets, databases, SQL, and database reporting tools is preferred.
• 1+ years experience with online analytics utilizing Adobe Analytics and/or Adobe Target or similar tools is preferred.
• 1+ years eCommerce or digital merchandising/retailing experience is preferred
• Familiarity with the airline/travel industry is preferred
• Demonstrated effective communication skills, both written & verbal, preferred
• Basic understanding of HTML and Javascript is a bonus

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