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Digital Marketing Analyst

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Description:
• Leverage your experience in digital marketing to perform 1:1 consultations with local agents on a wide range of digital marketing programs including, paid search, organic search, social media strategy, web content strategy, online review acquisition, display advertising and analytics reporting.

• Perform a “digital health” audit for each of your agents and make personalized recommendations based on the agent’s bandwidth, interest, market competition and overall need. You must be able to communicate digital marketing strategy and benefits to an audience largely unfamiliar with digital

• Work closely with your agent base to uncover local content opportunities. Translate those opportunities into recommendations for developing digital content for web and social. This includes the review / approve of content for accuracy, basic spelling & grammar and adherence to predefined guidelines

• Train agents on the use, features and best practices of our digital tools and top online platforms (Hearsay Social, Yelp, Facebook, etc.)

• Evaluate digital performance reports and consult with your agents to understand the numbers and make recommendations for improvements based on data

• Develop best practice training material and documentation to help train the Jr. Staff

• Research and suggest additional digital opportunities that should be considered

Requirements:
• 3-5 Years digital marketing experience
• Hands on experience with social media strategy, web content development, review acquisition strategy, SEO / SEM and web analytics tools.
• Experience performing digital marketing assessments and the ability to translate your findings into a workable strategy
• Experience of directly working with SMBs to support them in digital marketing
• Experience pulling, interpreting and presenting web analytics data
• Ability to work 1:1 with a large client base and offer “personalized” service
• Experience using a CRM system (Salesforce.com, MS Dynamics, Sugar CRM, etc.)
• Strong written and verbal communication skills

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