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Digital Marketing Advisor

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Minimum Qualifications

Speak and write English fluently.

3+ years working with large customer engagements (e.g. project management, technical sales, ad operations,etc.)

Ability to translate complex product and technical concepts to non-technical and executive audiences

Creative problem-solving and strong analytical skills

Preferred Qualifications

Working background of an SEM, SEO, PPC Agency or Marketer position
Strong data analysis, ability to deal with ambiguity, solve complex problems and scale effectively across a large organization and highly distributed team.
Experience planning or managing complex technical projects and coordinating technical project team members to deliver quality results within the project deadlines. Ability to work independently and manage multiple projects simultaneously
General knowledge of web technologies such as HTML, CSS, JavaScript and HTTP

Education and Experience:

BA/BS degree or equivalent practical experience
Experience in UI and/or Product management
Solid knowledge of Google Analytics
Outstanding project management skills
Preferred qualifications
Experience in user testing methodologies
Grasp of online site development and new technologies and proven track record in conversion optimisation
Knowledge of HTML, CSS and JavaScript
Excellent numeracy skills and ability to translate complex data and analytical insight into clear, engaging and actionable summaries to be shared with stakeholders at all levels
Strong organisational, cross-functional management skills, resourcefulness and attention to detail

We are looking for a Conversion Specialist, to manage & improve our online customer experience. This person will make sure the online journey is effective end-to-end, from the discovery/trial phase through to paid customer. With an understanding of how users like to research and buy online, you will build the strategy and tactics that will have a major impact on how we create desire, interest and purchase for our products online. The ideal candidate must have strong web analytical capabilities, conversion experience and a sensitivity towards local markets & a thorough understanding of how to build an amazing online customer experience.

Duties and responsibilities will include:

Defining the online conversion strategy across the UK, and EMEA region, with the aim of increasing the rate at which users convert from trial into paying customers.

Providing ongoing analysis of online conversion and sign-up paths, identifying key barriers to conversion and investigating/testing new initiatives to overcome them.

Undertaking analysis of all stages of online behaviour from awareness through to action. Defining our audiences and creating web experiences targeted at priority groups.

Developing & executing A/B & multi-variate testing plans for our web properties.
collaborating with global peers to learn and share best practises

Working with xfunctional teams to influence their thinking/priorities for improving the online customer experience.

Required Skills:

Background in data driven optimisation, with strong analytical skills
3-4 years experience optimising website landing page conversion rates and user journeys
Strong knowledge of Google Analytics and similar systems
Deep experience working with testing tools
Excellent project management experience and ability to influence xfunctional teams
Persona/behavior based marketing experience a plus

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