Professional association located in downtown Silver Spring, MD is seeking a digital marketing & web coordinator to manage programs that effectively communicate the organization's mission and objectives. Strong candidates should be able to support other departments in the development and implementation of marketing communications and promotional materials as needed. This position will also be managing all html and e-mail; candidates should have the proven ability to offer solutions on e-mail layout to strengthen and build engagement. Key qualities candidates should exude are the ability to work independently. be self-motivated, and comfortable communicating to people on all levels.
Collaborate with Manager of Communications and other staff in producing regular updates to websites. Regularly review entire websites; make suggestions for improved navigation, aesthetics and branding. Suggest and implement a SEO strategy. Seek out and implement new content, features and functionality for websites, including audio and video presentation capability. Responsible for deployment of HTML emails and other online communications as requested. Design and maintain responsive HTML email templates for outgoing messaging, with consistent updates for best practices. Manage the email contact lists in email client to eliminate duplicate list and oversee integrity of contacts; review bounce reports from emails on a monthly basis. In collaboration with the Manager of Communications, coordinate the development of strategy and execution of social media marketing through the various online outlets. Update social media guidelines and strategy on a regular basis based upon best practices and analytics. Explore up and coming social media outlets and networks to broad SIA social outreach. Monitor social media analytics and adjust campaigns appropriately.