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Digital Marketing // E-Comm Manager (Contract)

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Vitamin T is looking for an ECom/Marketing Manager to support a client whose heart is 2 sizes too big! Do you have what it takes to help a business donate more than they've ever done before? I'd love to talk with you!

Purpose of the position:​ responsible for creating and implementing online marketing strategies
and product assortments to increase sales and revenue.

Primary duties:
Product and web store channel management:
● oversees day-to-day operations of the web store
● manage and review our product merchandising on the site to ensure the categorization,
imagery, color, copy , pricing are accurate and meet internal
guidelines
● work with retail store managers to ensure there is a cohesive merchandising strategy and
customer experience from our website to our stores
● partners closely with the partner development, road shows, events, corporate sales &
production teams to insure unified strategies are implemented and optimized
● use Google Analytics, Netsuite and other business tracking tools to analyze, synthesize and
present recommendations to the leadership team to increase web sales
● manage performance across all products; develop a framework for capturing merchandising
analytics and sales data to test and optimize channel and product performance
● manage online product mix and project future inventory needs based on top sellers in key markets

Marketing and merchandising:
● develop an online merchandising plan to align with seasonal marketing calendars and content strategies
● analyze sales and conversion rates; continually push A/B testing for increased effectiveness
and revenue
● manage ongoing web prioritization and sprint development efforts with an outside agency
● manage search engine optimization, search engine marketing and retargeting banners to
maintain & seek new customers
● manage email marketing leveraging customer profiles to deliver relevant and timely
communications to spark sales
● review other retail websites and customer survey feedback to ensure we are delivering a
best-in-class shopping experience that follows ecommerce trends
● makes recommendations to optimize site navigation and product page templates based on site
metrics and industry best practices; work with development resources to project manage
changes

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