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Digital Marketer

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Ready to be part of an exciting and growing team in the digital marketing space? This is a unique contract-to-hire opportunity for someone with a love of digital marketing

In this position you will:

-Grow online revenue through execution of website marketing plan

-Create the detailed marketing calendar based on department strategies & goals

-Execute and track campaign tactics per the marketing calendar

-Create, implement, and track promotions on websites

- Identify and implement up sell / cross sell opportunities

-Facilitate and assist in webinar preparation and execution

- Maintain an ROI that meets company standards

-Increase revenue & customer acquisition rate through more informed PPC marketing

- Identify seasonal products/categories and provide necessary assets to agency

- Identify new products and provide necessary assets to agency

- Provide knowledge of promotions and provide necessary assets to agency

- Work with sales to identify areas of growth and setup geo-targeting for those areas

- Improve customer retention/win-back through automated programs

- Create personalization campaigns that customize the customer shopping experience

- Implement campaign strategies that promote customer retention

-Implement reactivation campaigns

-. Increase revenue per visit by executing website feature improvement tests

-Partner with Web Designer; execute experiments to improve features/designs

- Research new website features that may improve our customers’ UX

- Coordinate implementation of successful enhancements, to close the loop

- Identify & experiment with new & profitable online marketing channels

- Research and initiate experiments on new marketing/advertising platforms

- Compile results and make recommendations based on metrics

- Implement an ongoing marketing strategy for successful ideas

You should have:

- Bachelor’s degree in Marketing or related field

-. 2+ years experience in online marketing is required

- Must have an understanding of customer retention and acquisition methodologies

- Must be a data-driven marketer at heart

- Experience with Google Analytics a plus

- Experience with Mac and PC environments

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