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Digital Marketer

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If you live and breathe marketing for digital products, let’s talk. We are looking for a marketing guru to develop, implement, track and optimize campaigns to launch a new, functioning app. The app is ready to go, now we need to get the word out and increase our number of users. Your success will be measured by growth of our user base and their interaction with the app.

What we’d like you to do:
• Brainstorm, plan and implement new and creative growth strategies
• Design, build and maintain social media presence
• Plan and execute all known effective marketing channels such as web, SEO/SEM, email, social media and display advertising campaigns
• Measure and report performance of all marketing campaigns and assess against goals
• Identify trends and insights, and optimize paid search, display, social ad spends and other marketing techniques’ performance based on the insights
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:
• BS/MS degree in marketing or a related field
• Proven working experience in marketing, particularly digital
• Experience with new product launches
• Ability to shape a brand and increase brand equity
• Creative and analytical with both out-of-the-box and data-driven thinking
• Demonstrable experience leading and managing SEO/SEM, email, social media and display advertising campaigns
• Experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate
• Experience with A/B and multivariate experiments
• Up-to-date with the latest trends and best practices in marketing and measurement, particularly digital
• Solid knowledge of website analytics tool(s) and experience in setting up and optimizing Google Adwords campaigns a plus but not required
• Working knowledge of ad serving tools a plus but not required
• Working knowledge of HTML, CSS, and JavaScript development and constraints a plus but not required

*** PLEASE APPLY TO THIS POSTING FOR MORE INFORMATION ***

Thanks!

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