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Digital Marcomms Manager (FMCG)

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This newly created role requires an entrepreneurial, commercially focused and creative digital marketing professional. This is a highly valued position responsible for delivering the brand communications strategy, including a fundamental focus on digital platforms and ensuring the brand continues to grow in the minds and hearts of consumers.

Consumer understanding and engagement is the absolute core to this role!!  

  • Consumers are the only stakeholder, and the role is responsible for executing the brand communications strategy and leadership of owned platforms.
  • Working closely with the GM Marketing you will be responsible for buildng a digital communications strategy that will improve performance around key brand measures
  • In collaboration with Brand Manager you will  deliver the companies Style Guide incorporating a clear tone of voice across all touch points
  • Lead the development of comprehensive briefs for digital communications campaigns that spark great creative thought
  • As the digital expert you will build the overall digital strategy with a strong focus on improving performance of owned assets for the brand
  • Develop internal benchmarks and key performance indicators (KPIs) for digital including monthly reporting and recommendations
  • Manage the loyalty program and drive the social media strategy of the brand ensuring ongoing delivery to key objectives.  
  • Work cost effectively with agency partners and increase internal skills to create an overall impactful presence for the brand.
  • Take ownership of the website platform and responsibility for improving user experience - lead the SEO and SEM strategy and investment recommendations

 

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