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Digital Internal Comm Manager

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One of our Fortune 500 financial clients who rank the country’s fourth largest mutual insurer with $6.1 billion in capital and $10.9 billion in total revenue is in need of a Digital Internal Communications Manager. This role will start out freelance with the intent to convert to full time; base salary: $90k - $120k.

Reporting to the VP, Head of Internal Communications, the Digital Internal Communications Manager will help drive the strategic development for intranet and internal social media channels. This Manager will create and implement content development plans with clear objectives, activities, schedules, and measurable success criteria. S/he will establish tracking, monitor behaviors, set goals to improve engagements, modify strategy and tactics to deliver against engagement goals for internal website and new social media platform. In addition, the Manager will set priorities for technical / user enhancements.

Responsibilities:
• Digital Channel Manager
o Drive the strategy for the Intranet; create and implement content development plans with clear objectives, activities, schedules, and measurable success criteria
o Deploy methods to increase readership
o Establish development schedule priorities
• Digital Channel Manager for Yammer (enterprise social networking service)
o Stimulate employee conversations and collaboration on Yammer
o Lead the advocate group / local community managers and educate on the value and use of Yammer
o Build content strategy incorporating best industry practices and providing guidance to content contributors on effective information-sharing tactics (i.e., how information is conveyed to employees throughout the association)
o Lead the enterprise launch and develop plan for growth and on-boarding of community
o Own the help / feedback space content; seed and develop best practice materials for the various use cases
o Monitor community, encourage membership, facilitate discussions, manage “inappropriate use” procedures
• Develop content that supports and builds understanding of the company’s culture, strategic priorities, and initiatives, as well as enhances employee engagement
• Partner with corporate business functions and profit centers to develop communications plans that support their business objectives (e.g., awareness campaigns for internal controls, new HR policies)
• Support Subject Matter Experts on best practices
• Monitor adoption to ensure action is taken when activity is below expectation and identify and implement opportunities for improvement

Qualifications:
• The successful candidate will have a minimum of ten years communications or marketing experience with at least three in program or channel management. S
• S/he will have strong knowledge of digital channels. In addition the ideal candidate will have strong influencing skills at multiple levels of the organization with the ability to connect business objectives with digital channel solutions.

Education:
• Candidates will possess an undergraduate degree. A graduate degree is preferred

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