Responsible for trade and consumer marketing of feature films across all Video on Demand and Electronic Sell-Through platforms. Manage relationships with broadband clients and mobile game licensees. Develop and execute national marketing plans and post mortems for assigned titles. Coordinate with cross functional peers in Digital Distribution and across Home Entertainment to align creative/communication and media strategies for day & date releases. Manage relationships with vendors (creative, media, publicity, promotions, direct mail) for campaign execution. Prepare budgets for assigned titles and track spending against budget throughout product lifecycle. Heavy customer data analysis.