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Digital Distribution Marketing Manager

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Responsible for maximizing revenue across businesses (including 3rd party product) on digital platforms. This position will focus on executing marketing initiatives for television and non-theatrical film product across select electronic sell-thru (EST) and video-on-demand (VOD) platforms. Will entail close collaboration with vendors/internal stakeholders (brand marketing, legal, sales, programming, finance, promotions, publicity) for campaign execution/digital strategy. Prepare recommendations for client specific marketing initiatives and track performance throughout product lifecycle. Responsibilities include:

- Support day to day marketing needs of digital pure play clients. Assist with asset procurement and creative requests for accounts. Manage client requests for use of properties in marketing and route for legal approval. Troubleshoot client specific operational issues with internal Technical Operations team. Assist in scheduling releases and merchandising in line with broadcast schedules or drafting opportunities.
- Recommend and execute digital distribution marketing plans for new release and catalog television/non-theatrical film titles at an account level (iTunes, Xbox, Google, Comcast, etc.). Identify optimal marketing tactics and promotional pricing based on comp title performance and industry trends. This requires an understanding of the digital landscape as well as understanding the consumer who purchases content in the digital ecosystem.
- Manage relationships with internal stakeholders to proactively execute promotional and advertising campaigns for digital accounts in order to drive revenue. Coordinate with Marketing/Publicity teams on content availability, promotional media tagging, and social, online or PR support for account specific initiatives. Coordinate with international teams to exchange best practices and seek synergies across global accounts.
- Constantly monitor/analyze title performance and pull ad-hoc performance data by account at title or category level. Take screenshots across clients and summarize merchandising and messaging for promotional initiatives. Present marketing plans, campaign updates, and post mortem results internally to home entertainment team as well as externally to clients.
- Work with internal Broadband Sales teams to maximize EST support on new and catalog releases for both television and made for video movies. Manage needs for account specific asset tying, waivers, scheduling forms, sell guides, as needed.
- Work with internal Cable/Satellite Sales and Programming teams to maximize VOD support on made for video movies via stunts and folder placement. Manage needs for account specific asset tying, sell guides, or announcement details.
- Support brand team on client specific digital updates or questions for external partners (Sesame Street, LEGO, Peanuts, Seuss, etc.)
- Manage account specific marketing budgets and media planning.

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