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Digital Director

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Digital Director to lead digital marketing efforts across a portfolio of grassroots and advocacy client accounts. 

The Director will provide strategic guidance and data-driven recommendations for digital marketing and communications campaigns that persuade influential audiences, increase activist engagement, and win policy victories that advance a free and open society. 

Description 

We are a  Service Communications and Marketing Capability In Pursuit Of is a full-service communications and marketing company that drives ideas and shapes debates in pursuit of a free and open society. 

We offer a wide range of communication services to help our clients advance policy, political, and cultural changes that enable people to improve their lives. 

We are seeking a Digital Director to lead digital marketing efforts across a portfolio of grassroots and advocacy client accounts. 

The Director will provide strategic guidance and data-driven recommendations for digital marketing and communications campaigns that persuade influential audiences, increase activist engagement, and win policy victories that advance a free and open society. Essential Responsibilities: · 

Lead the digital technology team, which is responsible for email marketing, website development, SEO, UX testing and design, analytics, and content marketing platforms. · 

Develop and implement multi-channel strategic plans to advance client goals and objectives. · 

Provide strategic insight and guidance on digital marketing initiatives, making data-driven recommendations to strengthen results. 

Utilize market research, social listening tools, and analytics reports to optimize and improve ROI. · 

Track and manage timelines, deliverables, and implementation for digital campaigns across internal and external teams.

Coordinate the production, development, and maintenance of new and existing website projects, and identify opportunities to reduce reliance on external vendors. · 

Ensure that best practices are upheld for email marketing and web development, providing the best possible products and results for all client accounts. · 

Assist in the creative idea process, and help drive implementation of digital communications strategies, in tandem and collaboration with the press, messaging, policy, legal and creative teams. · 

Regularly explore and pursue new digital ideas, testing small and measuring success. · Mentor, train, and educate client partners and In Pursuit Of staff on relevant tools, strategies, and performance metrics. 

Qualifications: Education Bachelor’s degree required. Experience: · 

8 – 10 years of experience in digital marketing, communications, or technology roles; including direct experience with team management responsibilities. · 

Must have a deep understanding of email marketing and familiarity with all aspects of digital, core marketing principles, and analytics. · 

Hill, campaign, agency, or issue advocacy experience strongly preferred. · Track record of successful management experience in directing, training, and recruiting personnel, and with key skills including strategic planning and implementation, project management, and budgeting. Skills and Requirements: · 

Proven experience with digital marketing, including a deep understanding of best practices, innovated tactics, measurement tools, and technological platforms. · 

Hands on experience with email marketing and CRM platforms, and a proven record of working on website development projects. · Strong analytical skills and familiarity with Google Analytics, Facebook Insights, and other related tools. · 

Experience working in a fast paced, results-drive, high performance culture, with a willingness to work hours required and a commitment to getting the job done. · Excellent interpersonal and ability to engage and lead people and projects across teams and client account, delivering quality and timely results. · 

Proven ability to identify innovative methods to advance direct response and persuasion-based marketing through digital technology. · 

Ability to take initiative, and work independently and collaboratively, in a fast-paced environment while integrating a high degree of attention to detail and organization 

Exhibits a dedication to economic freedom, interest in public policy, and a passion for consumer marketing and communications. 


TOP 3 THINGS YOU WANT TO SEE ON A RESUME: 

1) Background in Marketing, as opposed to PR 
2) Management of people and Projects 
3) Understanding of the technical components involved in email mktg for example—not a technical person—more of a strategist 
 

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