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Digital Designer

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The Digital Designer is responsible for the day-to-day production of online

content including: homepages, emails, digital display advertising, look books and social

content. Working with our designers, social and digital experts, the Digital Designer’s

overall objective is to help turn their content into a competitive advantage.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content Planning

 Helps to develop creative guidelines including: web photography,

email templates and online content

 Helps to develop creative concepts and ideas based on activities and events in

the marketing calendar including holidays, lookbooks and product launches

Design & Content Creation

 Creates site content including homepages, section banners, and lookbooks

 Designs inspirational and promotional emails that incorporate performance

insights provided by Web Specialist, Ecommerce

 Sources and develops social media content working with the Web Specialist,

Social Media

 Edits video content for YouTube, Facebook and Yarnspirations

 Designs digital display advertising incorporating performance insights for digital

agency

 Executes Tier 3 web photography as required

 Adheres to company safety policies and practices

 Perform other duties as assigned

SKILLS AND EDUCATION

 Highly proficient in: Adobe Creative Suite, HTML 5, Dreamweaver, CSS, MS

Office

 Exceptional design and layout skills

 A solid understanding of web usability

 Excellent communication skills

 Excellent organizational skills

 Specific vision abilities for this job include close vision and ability to adjust focus.

 1-3 years of relevant work experience

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