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Digital Customer Engagement Associate

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One of our Fortune 500 financial service clients in NYC is looking for a junior level, internship, fresh out of school candidate to groom for their contact Digital Customer Engagement Associate position. This is onsite, 40 hours, contract assignment until the end of 2015. This could extend and/or go permanent/staff. This is a great opportunity to get in the door at a blue-chip company that can kick-off your career!

The candidate will help the Senior Manager play a lead role in transforming and enhancing the customer experience and marketing treatments for Card Members from the point of online activation up until their first 15 months of tenure, as well as for tenured Card Members who are activating new plastic. This individual will work closely with many cross-functional partners, including Product Management, Technologies, Marketing Capabilities, and Creative Agencies.


Responsibilities:
• Execute “test” and “learn” emails (A/B Testing) that will integrate new digital touch points to inspire and enable high levels of spending for new customers. Work with customer marketing capabilities team and email deployment team to ensure end-to-end flawless execution.
• Manage creative review and approval processes with internal American Express stakeholders and systems.
• Execute enhancements to the Online Activation/Account Registration experience to enable a seamless on-boarding experience and increase digital engagement. For example, allow the customer to add another card member, add preferences to account profile, etc.
• Reporting: Analyze email and online activation data to assess performance in these channels and compile customer insights to be leveraged to enhance digital early engagement strategy.
• Conduct external competitive research (what other card issuers are doing, their best practices) and benchmarking that will drive the ideation and support of new transformation initiatives.
• Additional projects and responsibilities, as needed.

Required Skills/Qualifications:
• Internships or 1 year of relevant work experience
• Bachelor degree required, business or marketing preferred
• Superior attention to detail to ensure end-to-end flawless execution. Meridian/Nexus expert a plus.
• Very organized with proven ability to independently manage multiple projects in a fast-paced environment
• Exceptional analytical skills with the ability to derive insights and identify opportunities from large quantities of complex data. Proficient in Excel and Omniture.
• Strong verbal and written communication skills

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