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Digital Creative Project Manager

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Coordinate the cradle-to-grave execution of a large volume of creative across all digital touch points for three financial services products. Manage complex timelines, work flow, and priorities to ensure on-time and flawless execution of all digital creative for two marketing teams with different needs. Facilitate execution of creative across multiple stakeholders, including marketing team, agencies, internal LOBs, technical team, and outside partners. Oversee and manage workload of digital team including Associate Producer and Assistant Producer.

Responsibilities
o Lead digital creative production to deliver quality, error-free creative, in a timely manner, optimized for cost and current technological trends, for two marketing teams
o Oversee development and maintenance of production schedules for multiple projects in complex environment, ensuring that all creative deadlines are met
o Coordinate the workflow for major initiatives and for day-to-day postings/updates
o Lead creative review process, ensuring compliance to legal, brand, and nomenclature guidelines and communicating to relevant partners
o Oversee creative trafficking and approvals and ensuring creative is properly archived
o Oversee updates to and QA of content and advertising placements and lead resolution and post-mortem on issues
o Oversee assembly of assets (e.g. copy, images, video, documents)

o Coordinate digital creative execution across multiple digital vehicles:
o Online search
o Internal and partner websites
o Display advertising
o Email

o Partner with a variety of stakeholders (marketing team, LOBs, agencies, technical resources, outside partners), understanding needs of each to keep creative on track
o Direct digital creative team, including Associate Producer and Assistant Producer
o Balance work load and ensure team works well together
o Identify and implement tools and processes to work more efficiently
o Responsible for QA to ensure all digital creative is error-free
o Define QA processes and monitor QA
o Understand regulatory requirements
o Coordinate and resolve any issues with strong sense of urgency

Website Management and Marketing Pages
o Partner with marketing managers to write business and functional site requirements and test/review to ensure final products are built accordingly
o Develop and maintain site plans with input from marketing team for all relevant sites and acquisitions marketing pages
o Coordinate and oversee site updates, partnering with technical team, agencies and marketing managers
o Direct QA efforts to identify any issues
o Lead resolution of site issues
o Maintain knowledge of most current technological/technical trends in order to ensure that digital efforts are up to par
o Ensure tracking is implemented properly for correct reporting

Search and Online Advertising Placement
o Develop and maintain site plans with input from marketing team for all properties where CRM has an advertising presence
o Oversee ad serving activities
o Oversee development of advertising results (using DART)

Email Communications
o Coordinate email deployment
o Ensure tracking is implemented properly for correct reporting

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