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Digital Creative Lead

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My client is seeking a talented Digital Creative Lead who can work collaboratively to
seamlessly integrate 2D, 3D and brand activity with digital content.

You will be able to think creatively and strategically about new and innovative ways to
push technology and create inspirational design across Shell’s brands and products.

Detailed responsibilities:
• Hands on creative direction for the digital content
• Initiate and lead brainstorms
• Present creative work to colleagues and clients at a senior level
• Delegate upwards for support where necessary
• Confidence in delivering projects from concept through to delivery
• Strong understanding of commercial parameters of project
• Collaborate with 2D & 3D Creative Leads to align creative strategy across work
• Liaising with Creative Strategist to ensure business objectives and ROI measures
are identified and addressed within development of work
• Liaising with the technology team to ensure the best creative solutions are realised,
implemented and delivered
• Able to create presentations; story boards and interface design
• Identify as appropriate when to delegate work to specialists i.e. motion graphics;
flash developer; 3D artist
• Point of call person within the team for all digital queries and associated liaison with
the wider business in conjunction with the Digital Programme Director
• To work closely and collaboratively with the Digital Programme Director

Experience and skills required:
• In-depth experience of bringing brands to life on digital platforms
• Have a strong understanding of how brands are expressed in digital form, and
integrated across multiple platforms
• Significant knowledge of digital technologies, platforms and channels of delivery
• Experience of working for major blue chip clients
• Knowledge and understanding of emerging digital technologies and trends
• Proven design track record and design agency experience
• Strong proof of concept, rapid prototyping, storyboarding and technical skills
• World class interface design
• Good presentation skills
• Experience of working with Project Managers to ensure projects are feasible within
set timescales and budgets
• Experience of working to tight deadlines
• Experience delivering innovative moving image projects
• A passion for platform independent moving image solutions, distributed via a
diverse range of channels
• Core program required: Flash, After Effects, Illustrator and Photoshop
• Basic understanding of client side programming

Personal Qualities
• A strong conceptual and lateral thinker
• Excellent communication, interpersonal and problem-solving skills
• Adept at setting best practice working processes
• Able to articulate and advocate the principles of best practice creativity that
embraces integrated channels and platforms to both clients and colleagues.

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