Digital Creative Director
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Great long-term contract opportunity for the right digital creative leader. full-time, on-site in Austin. Our client is looking for a seasoned team builder and mentor to manage a team of talented in-house digital creatives. This person will need to have a deep understanding of digital creative and best practice with at least 5+ years in the field.
- Stay abreast of digital creative developments and industry advancements
o Deliverables can include providing regular industry updates, at least 1x quarter, on digital creative trends
- Understanding the unique nuances of digital creative is a must, e.g., length of time to attract viewers attention, how to develop engaging executions, best use of frames, strong CTA’s, etc.
- Ability to develop best of breed creative across upper, mid and lower funnel and cross channel to include social, mobile, etc
o Creative must span ‘thought leadership’/brand assets all the way down to immediate CTA/lead gen activity
- Expert knowledge of digital Rich Media development
o Be able to develop creative which leverages digital assets to their best ability, e.g. webinars, videos, whitepapers, etc.
- Ability to build mobile (tablet, handhelds, etc) appropriate assets as a part of all executions
- Close working practice with all external creative agencies, managing the relationshipo Will be a core participant in any future agency reviews and/or creative RFPs
- Also have a close relationship with media agency to develop creative aligned with media plans
- An understanding of dynamic and modular content
- Understanding overall marketing mix and how digital assets fit into that
- Strong handle on coding creative assets across all platforms up to HTML5
- Working with external 3rd parties to deliver creative assets including proprietary partners
o Knowledge of all creative ad specs and deliverables
- Strong attention to detail across a very fluid landscape
- Develop high level of understanding of internal creative asset tools
- Work with all internal stakeholders to gain creative feedback and approval, also working with funding partners on joint assets
- Delivering results back to the business