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Digital Copywriter (Healthcare)

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Are you an excellent writer with expertise in digital content? Our healthcare client is looking for a Digital Copywriter who is passionate about digital content and thrives in a fast-paced environment where your work helps improve people’s lives. The Digital Copy Writer is integral to achieving this goal by creating excellent content for our client's web and mobile presence. In this role, you will work with a team of experts and help write new content and revise existing content that is clear, concise, engaging, relevant, persuasive, and consistent. Your expertise will ensure this content can be shared across channels and is usable and easily found. You will work closely with stakeholders from all areas of the business and develop deep knowledge of healthcare subjects and audience information needs. Essentially, you will help create content so that it can be delivered at the right time to the right audience – including consumers, members, providers, employers and agents/brokers.

The Digital Copy Writer is part of the Digital Content Team. This team creates and maintains content across the clients web properties in alignment with corporate and digital style guides and in compliance with NAIC regulations.
Your key accountabilities are creating digital content in alignment with digital content strategy and multiple complex business goals in order to enhance the digital experience and deliver content in a timely fashion to meet the needs of various audiences.

As the Digital Copy Writer, you will:
* Focus on creation of copy that meets business requirements and is useful and relevant to targeted digital audiences
* Create digital copy that is compliant, SEO optimized, reusable across digital properties, consistent in style and tone, and aligned with business objectives, brand, and marketing messaging
* Ensure that content is aligned with design and that all deliverables are in sync
* Assist with creation and maintenance of content standards, including library of common reusable content
* Work closely with other project team members including other copywriters, content strategists, visual designers, interaction designers, and business analysts
* Work collaboratively and cohesively across teams to gather information in a complex environment with multiple stakeholders and reviews
* Have the ability to receive feedback professionally and respond accordingly in a positive, productive and, as needed, proactive way that produces excellent digital content
* Possess the ability and confidence to negotiate diplomatically to achieve the most effective digital content
* Work collaboratively with web content strategy experts to execute strategy into the content creation.


Key Competencies

Process
• Excellent fact-gathering and writing ability, with proven record of accuracy and adherence to style and grammar
* Experience writing digital content and knowledge of best practices
• Familiarity with software development processes (e.g., waterfall, agile)
• Knack for juggling several projects, managing time efficiently and prioritizing appropriately

Collaboration
* Experience working with subject matter experts, content reviewers, editors, legal and compliance, and user experience teams
* Passion for sharing information and helping others be successful
* Focused on team success rather than individual success Professionalism
* Approachable, respectful, open, transparent and easy to work with – even in stressful situations
* Ability to be self-aware, receive feedback and continually improve
* Ability to produce clarity when confronted with unclear situations

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