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Digital Copywriter (Fashion)

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Digital Copywriter (Fashion)

Start Date:  ASAP

Assignment Length:  3 months (possible contract to hire)

Location:  San Francisco, CA

 

**A Fortune 500 Fashion Company is seeking a Digital Copywriter in San Francisco **

 

Summary:

This copywriter will create content that adheres to pre-established brand standards and work alongside Creative and Marketing team leads to strategize and execute marketing copy, primarily for the eCommerce channel.

 

Responsibilities:

  • Create original, engaging, informative copy with the intention of increasing product sales, brand authenticity and consumer awareness.  Deliverables include landing pages, videos, blog posts, SEO content, etc.
  • Contribute copy to additional marketing channels as needed:  signage, emails, regional toolkits, print, radio and special projects
  • Work closely with Global Copy Director, Art Directors, Project Managers, Designers as well as partners in Marketing, Merchandising and SEO
  • Present work to peers, partners and management in a clear, compelling, professional manner.  Where appropriate, include research to support chosen strategies

 

Requirements:

  • Minimum of 3-5 years of digital copywriting experience in corporate retail/apparel/fashion.  Preferably in a global consumer environment or alternatively in a fashion editorial role
  •  Understanding of how to write content for fashion retail, eCommerce, digital marketing and video and the varying parameters each medium requires
  • Proficient in Microsoft Word, Excel, PowerPoint, Adobe Acrobat
  • Experience with Basecamp, Workfront or other project management tools preferred
  • Deep knowledge of the apparel/retail competitive landscape and fashion trends
  • Detail-oriented and meticulous proofreader of your work and colleagues’ work
  • Flexible in responding to changes in business priorities
  • A positive, solution-driven attitude
  • Ability to work under creative direction and respond positively to feedback on your work and presentation
  • Ability to work independently and autonomously when needed
  • Proven ability to work effectively and efficiently under competing deadlines and prioritize workload appropriatey
  • Excellent verbal and written communication skills
  • Ability to comprehend messaging hierarchy to communicate effectively
  • Comfortable with working in a collaborative, team-oriented, open office environment
  • Compelling presenter

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