These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Digital Copywriter

0 people like this description

A Fortune 500 global leader in travel management services to large and middle market companies, is looking for a talented Brand Copywriter to join their team for a contract, 40 hours a week, onsite.
This is an exciting time in the history of this client’s company and more importantly, for their customers as they are focused on aggressively growing its digital marketing channels to facilitate new client acquisition growth in 2016 and beyond.

Responsibilities:
• The Contract Brand Copywriter will help develop impactful copy content to elevate their strategic mission and vision to support marketing efforts across their Prospect Marketing organization. Efforts that will be supported by this role include:
o Global Website
o Digital
o Print
o Social advertising campaigns
o Brand and marketing collateral, product-specific marketing collateral, sales and client management content, and global lead generation.
• Deliver clear and compelling content
• Write copy for broad range of multi-channel creative and marketing efforts targeting large and mid-sized businesses
• Collaborate across marketing and brand functions to produce winning copy strategies, concepts and execution, including but not limited to:
o Write/re-write lead nurture emails & develop lead nurture “tracks”
o Work on copy deck & “guidelines package” for new messaging assets (sales slides, landing pages, etc.)
o Refresh website copy, core value prop slides & other core slides with language that better suits new personality traits

Qualifications:
• Candidates must have deep experience in writing copy for B2B corporate marketing efforts, with writing examples across multiple channels.
• The ideal candidate will have technical writing samples with mass marketing appeal. Background should include diverse experience, with a preference for Corporate Travel experience, and a range of proficiencies in direct marketing copywriting.
• This person will work closely with the marketing and brand teams, and will liaise directly with in-house creative designers and/or creative agency contacts.
• Experience in B2B copywriter role, either in agency or in-house
• Exemplary writing and editing skills with multi-channel media (portfolio, please)
• Experience converting comprehensive product and industry information into customer-friendly messaging that exemplifies new personality traits
• Outstanding writing skills and creative instincts, with a journalistic approach to interviewing subject matter experts and translating complex product/service/industry information into clear and compelling long-form & short form copy
• Deep knowledge of writing best practices, including optimizing copy for digital and web, with proven experience writing web copy to achieve SEO goals preferred
• Ability to work in fast-paced agency environment with clients and teammates located in multiple regions

These job descriptions are examples. Looking for work?

Find JobsFind Jobs