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Digital Copywriter

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Aquent is seeking for a Freelance offsite Copywriter for the Digital Team to support a Global hospitality client in the eCommerce division. Schedule will be 4-20 hours per week depending on needs. Must be reliable with strong communication skills and ability to independently manage deliverables in a timely manner.

Job Mission:
• Deliver the most effective, compelling and consistent copy and content for the brand in the digital space.
Other Tasks & Accountabilities:
• Create copy for web and email, writing on-brand and SEO/SEM-friendly copy, as well as promotional email copy.
• Conceptualize & create copy
• Work independently and with direction to fulfill requests that require focused, clear communication to hit brand goals and web performance targets.
• Be fully versed on the definition of the Brand including its voice, position and personality
• Have a strong understanding target audiences
• Support promotional efforts that intersect with social media and public relations efforts
• Support email efforts that motivate recipients to take action
• Provide customized messaging strategies and copy based on defined customer segments and where they are in the buying cycle.
• Connect directly with customers and other external related sources to motivate story ideas
• Stay abreast of best in class copywriting for web campaigns and content creation
• Collaborate with creative team leaders with the goal of evolving our copy and content capabilities.
• Create & support effective and efficient processes to accommodate the rapid pace of production.

Please contact me at wpayne@aquent.com. Thank you,

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