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Digital Copywriter

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This position works with a wide variety of cross-functional teams across the client's US business and directly impacts customer experience, product availability, and customer satisfaction ratings.
The team is comprised of 8 copywriters who work on the content detail pages of the Best Buy website, focusing on the products tab – updating and creating copy for these products and promotions (tv’s, appliances, mobile phones, etc)

Project Description:
Copywriters coordinate and execute web site content updates. They facilitate the quality assurance of promotional and content updates to the site, coordinating with other e-commerce team members and merchants. They leverage and convert brand and store messaging to suit the online channel. Work in and around our tools and templates to determine the best possible shopping experience for customers. They have a voice in the customer experience in their categories making sure that the pages are consistent on brand. They interact with other BestBuy.com content teams via role groups and collaborate with business team members for weekly promotional and project activity; as well as other interested parties and third-party content providers.



Responsibilities/Deliverables that the resource will be responsible for:
-Copywriting and Content Creation
-Conceptualize research, write and edit copy that meets standards in communicating to internal and external audiences (accuracy, tone, style, brand and business objectives, and grammar).

Take initiative in generating ideas and suggestions on copy strategy/solutions and other aspects of the user
experience. Understand business objectives and customer needs.

Leverage and convert brand and store messaging to suit the online channel.

Standardize material and requests from a variety of sources -- including vendors, retail, stores, specs and legal -- into customer-friendly messaging.

Ability to adapt to shifting priorities, demands and timelines through analytical and problem-solving capabilities.

Solid working knowledge of current Internet technologies.

Stay current on the latest trend in direct response and online communications and usability.

Solid understanding of best web writing practices.

Experience at working both independently and in a team-oriented and collaborative environments.

Category Management Responsibility
Support current processes and proactively identify areas for improvement
Proactively work with PM partner(s) to identify risks or challenges within the category that may impact
Work being completed on time and source solutions accordingly


Copywriters work on the content detail pages focusing on the products tab – updating and creating copy for these products and promotions (tv’s, appliances, mobile phones, etc)

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