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Digital Copywriter

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This position is responsible for aligning with business segments and global marketing teams to develop engaging content and copy. This role will utilize SEM marketing, results from eWorkouts and UI testing to help develop and deploy compelling content for the business sites. This person will write, review and edit website content while leverage global content guidelines and best practices. They will develop and maintain an editorial calendar for all business functions & segments and assist with the development of global governance to ensure consistent, useful and relevant creation, maintenance and removal of expired content.

Description:

• Work with various business segments and global marketing teams to develop engaging and educational content for various global websites and marketing campaigns

• Develop highly effective targeted marketing copy for our client's products and services

• Write, review and edit website marketing content

• Assist global countries with the creation of content for their sites to incorporate brand guidelines, compelling health and wellness and product content and a consistent look, feel, and navigation throughout all web properties

• Interpret and adapt international brand guidelines when developing content for global sites

• Integrate closely with global markets understanding tone and voice, cultural diversity and needs while developing localized copy

• Develop and maintain editorial calendar for all business functions and segments operating online

• Ability to interpret and deliver brand voice while developing localized

• Ability to develop collaborative relationships across multiple platforms

• Incorporate SEO strategies into content and leverage SEM keyword learning's to enhance search visibility

• Assist in development of governance guidelines for ensuring consistent, useful, and relevant creation, maintenance, and removal of expired content

• Must have omni-channel mindset and ability to integrate content and consistent messaging among all devices, channels and functions

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