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Digital Copywriter

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The Digital copywriter will work hand-in-hand with members of the creative team to write engaging copy that connects our members, brokers and plan sponsors with our healthcare client's programs and products, during different stages in their health care journey. This person will develop and produce marketing copy and external communications that aligns to an overarching strategy and helps support our brand initiatives. 

Are you wondering about the inner-workings of the health care industry? Do you think about what health care might look like when you're ready to retire? Are you ready to change the way people think about health care? If you said yes to the above questions, then this job is for you! You'll be responsible for helping shape the digital communications, from website to app copy. You'll work directly with Creative Directors, copywriters, designers and account managers to craft the stories, build the strategies and deliver first-class creative to our clients. This is a great opportunity for an experienced writer who wants to reshape the way people think about health care. 

KEY RESPONSIBILITIES 
You: 
• Write creative, effective copy according to project specifications /creative brief 
• Recommend, research and develop facts, quotes or scenarios to support strategy and execution 
• Provide writing support for aligned client group(s), as well as support projects from other clients as demand and scheduling requires 
• Collaborate with clients and other departmental teams as needed to deliver project objectives 
• Produce and are accountable for the final development of creative assets 
• Ensure accuracy and attention to details that meets or exceeds the writing objectives 
• Ensure messaging and brand/voice guidelines are embraced and followed 
• Execute writing requests with accuracy, producing zero errors in work (all client edits made correctly, spell check run, facts confirmed) 

Qualifications 
• Must love storytelling and have a knack for calling people into action. 
• Have an understanding of SEO and ability to leverage advanced optimization techniques. 
• Be able to understand keyword strategies and implement those strategies through content planning. 
• Possess a high level of creativity, attention to detail, and project management skills. 
• Demonstrate expertise in plain language 
• Exhibit consistent quality control in your work 
• External or in-house agency experience preferred 
• Strong communication and interpersonal skills 
• Experience in Medicare managed health care preferred 
• 5-7 years experience in professional writing in an advertising or marketing communications environment 
• Knowledgeable about and comfortable using technology, social media and content management systems

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