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Digital Content and Community Manager Marketing Specialist

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We are deeply engaged in the importance of education in Canada. We strongly believe that the modern learner and the successful teacher have access to the greatest technology both in the classroom and at home. Technology and tools that are designed to improve learning outcomes, to provide access to the most effective means of learning and teaching, and tools that protect the privacy and security of our students. Moreover, as technology is helping transform the classroom and helping youth become leaders in the working world, we strongly believe that developing computer skills that are relevant and connected to real employment and entrepreneurship are the foundation to real innovation in the classroom. The ability for students to work online and offline, the ability to use touchscreens to write and absorb information, the ability to take notes and shape a student’s own learning environment are some of the foundations to teaching and learning outcomes that we take so seriously.

This exciting new role of Digital Content and Community Manager – come join the Canadian Digital Marketing team as a key member of centralized group which manages the digital & social channels.

As our program and digital audience continues to grow and evolve, the Digital Content and Community Manager – will serve as the voice of our brand to Educators, Administrators, IT Professionals, and Parents in online social networks & social media, and will be responsible for strengthening our relationships online.

Responsibilities:
• All listening, posting & responding to our customers / followers through a variety of social media channels (eg. Twitter, Facebook, LinkedIn, blogs…)
• Creating and curating audience and customer-centric digital content across a variety of formats (blogs, infographics, images, videos)
• Owning Social Media editorial calendar for each of our audiences (planning, ideation, execution & reporting)
• Owning Audience Access process for groups looking to communicate with our Partner Social Audiences
• Creating the digital/social extension of in-person events
• Ongoing social listening & outreach processes (eg. identify & engage beyond our assets)
• Governance & Escalation process for Canadian Education audiences
• Tracking, reporting, analysis & insight generation for Social Media (eg. what’s working or not, ideas for innovation)
• Using Social Technology tools
• Playing a leadership role in collaborating and coordinating activities with both Canadian and Global Social Marketing teams
• Collaborating with agency partners to plan, ideate & execute activities
• Developing influencing outreach programs
• Provide ongoing competitive benchmarking, best practices and innovation ideas to team
• Staying abreast of digital/social trends

Deliverables and KPIs:
• Grow engagement of our “Owned” digital audiences (Interactions & Earned Media Value)
• Grow the size of our “Owned” digital audiences (Fans / Followers / Opt-ins / Influencers)
• Increase value of digital audience to brand (Awareness, CPE, Increased product purchase)

Relevant Skills and experiences:
Core:
• Demonstrated superior writing and content creation skills.
• Experience in digital communications and engagement
• Demonstrated high level of collaboration across multiple stakeholder groups
• Understand how to create brand appropriate voice that can build authentic, relevant, interactive relationships in social media
• Strong analytical skills
• Energetic self-starter, with bias for action and ability to adapt to changing priorities.
• Project Management skills - Good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialog with others on work and results; is a clear communicator
• Currently maintain an active presence in online space across a variety of social media platforms (Facebook / Twitter / LinkedIN / Google+ / YouTube / Pinterest)
• Experience with brand based marketing
• Using consumer / customer research & insights in business planning
• Experience managing performance of agencies
• Bachelor's Degree, preferably in English, Communications, Public Relations, Marketing, Journalism and/or relevant work

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