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Digital Content and Community Manager

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Our client is deeply engaged in the gaming community in Canada. We strongly believe that in order to truly be “fan first” in all we do, we need to have a deep connection to our community, and live where they live: online.

In the exciting role of Digital Content and Community Manager, you will join the Marketing team as a key member of centralized group which manages the integrated marketing channels.

As our program and digital audience continues to grow and evolve, the Digital Content and Community Manager will serve as the voice of our brand to current fans, potential fans, and general consumers, in online social networks & social media, and will be responsible for strengthening our relationships online through both native and paid/promoted initiatives.

Responsibilities:
• All listening, posting & responding on behalf of the brand to our customers / followers through a variety of social media channels (eg. Twitter, Facebook, Instagram, Tumblr…)
• Creating and curating audience and customer-centric digital content across a variety of formats (images, videos, infographics, etc.)
• Owning Social Media editorial calendar (planning, ideation, execution & reporting)
• Owning Audience Access process for groups looking to communicate with our Partner Social Audiences (eg. product / audience marketers)
• Creating the digital/social extension of in-person events
• Ongoing social listening & outreach processes (eg. identify & engage beyond our assets)
• Tracking, reporting, analysis & insight generation for Social Media (eg. what’s working or not, ideas for innovation)
• Using Social Technology tools (eg. Sprinklr)
• Playing a key role in collaborating and coordinating activities with both Canadian and Global Social Marketing teams
• Collaborating with agency partners to plan, ideate & execute activities
• Developing influencer outreach programs
• Provide ongoing competitive benchmarking, best practices and innovation ideas to team
• Staying abreast of digital/social trends

Deliverables and KPIs:
• Grow engagement of our “Owned” digital audiences (Interactions & Earned Media Value)
• Grow the size of our “Owned” digital audiences (Fans / Followers / Opt-ins / Influencers)
• Increase value of digital audience to brand

Relevant Skills and experiences:
Core:
• Demonstrated superior writing and content creation skills.
• Experience in digital communications and engagement
• Experience/understanding in Paid/Promoted social media
• Demonstrated high level of collaboration across multiple stakeholder groups
• Understand how to create brand appropriate voice that can build authentic, relevant, interactive relationships in social media
• Strong analytical skills
• Energetic self-starter, with bias for action and ability to adapt to changing priorities.
• Project Management skills - Good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialog with others on work and results; is a clear communicator
• Currently maintain an active presence in online space across a variety of social media platforms (Facebook / Twitter / Instagram / YouTube / Tumblr / Vine / SnapChat)
• Experience with brand based marketing
• Using consumer / customer research & insights in business planning
• Experience managing performance of agencies
• Bachelor's Degree, preferably in English, Communications, Public Relations, Digital Marketing, Journalism and/or relevant work experience

The ideal candidate will have the following experience:
• Background & knowledge in technology and the product offering
• Multi-lingual
• Currently publish a personal blog or other form of digital content on consistent basis
• Demonstrated connection with our primary audience (Gamers, entertainment enthusiasts, early adopters)
• Customer research experience
• Experience with relevant technology & reporting tools

• Flexible work hours (as some activities will require support outside traditional 9am-5pm)

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