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Digital Content Writer

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Excellent opportunity for a creative digital content writer to join a leading retailer. You will have a good understanding of web usability, accessibility and user experience, as well as a proven track record of providing engaging digital content across channels. You will also have strong editorial skills and a solid understanding of metadata, information architecture, taxonomies and writing for search engines. Experience with content strategy, content audits, content modelling, identification of user needs, dynamic database-driven content, and scriptwriting for video and other rich content would be looked upon favourably.

Main Responsibilities:

 Write, edit and repurpose content across all sites and marketplaces on a day-to-day basis, as briefed by the online team and others in the business
 Work closely with the Online Content Manager, Online Designer and others in the online team to ensure new assets, content and functionality are as specified
 Help drive the online content plan with relevant stakeholders, and contribute ideas for new content development
 Develop digital content to meet SEO requirements
 Act as the editorial guardian of our websites by helping create and uphold house style, content principles and other documentation
 Champion the need for quality online content, and provide insights and recommendations for user-focused engagement

Ideal Experience:

Ideal:
 Track record of writing inspirational content/features about travel, lifestyle, products and sustainability
 Experience with multichannel content creation, including mobile and integration of social media
 Experience working in Magento or other enterprise CMS
 Understanding of database-driven dynamic content
 Understanding of personalisation
 Content strategy background, covering content audits, gap analysis and content plans/calendars
 Experience partnering with third-party agencies
 Experience script-writing, and preparing photography and video briefs

To apply for this exciting role, please forward your resume in Word format to znicolson@firebrandtalent.com or for a discrete chat call Zena on 03 8644 7777

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