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Digital Content Strategist

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Our client is looking to hire a Digital Content Strategist – someone who is passionate about the rapidly growing world of digital content and thrives in a fast-paced environment where their work has an important impact on people’s lives. This is an excellent career opportunity to join an organization that is committed to investing in innovative digital experiences. This is a long-term contract role. Qualified candidates may apply online and/or email ellens@aquent.com your resume, a brief description why you are the right candidate for this position, and your salary/hourly rate expectations.

The Digital Content Strategist will play an essential role in defining content for web and mobile presence. He/she will plan and manage digital content that is relevant, engaging, usable, persuasive, consistent, sharable, and searchable. This individual will work closely with business stakeholders and develop deep industry and customer knowledge to ensure that the company gets the right content at the right time to the right audiences. Primary responsibilities are defining and implementing content strategies for digital products and projects, in alignment with the overall digital experience, other offline content, multiple complex business goals, and varied audience needs. You also may contribute to writing and editing of copy.

As the Digital Content Strategist, you will:
• Direct the message hierarchy, content types, tone, voice and creative interpretation of content so it is on brand and aligned with marketing objectives
• Identify, manage and structure engaging and contextually-appropriate content and taxonomies
• Collaborate with the UX team on content organization, navigation, site maps and information design
• Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding
• Develop content matrices and calendars to track and manage content updates
• Lead efforts to identify new content/communication opportunities, repurpose existing content, and surface other creative ways to create more meaningful user experiences and efficient processes
• Present clear, concise content strategies that help stakeholders make informed decisions about content. Strategies will focus on ensuring content is usable, findable, targeted by audience, aligned with best practices and business goals, and is developed with consideration of competitive analysis and research.
• Work with copywriters and editors to ensure that copy meets strategic objectives, business requirements, and digital principles
• Contribute to writing and edition copy as needed
• Lead efforts to continuously improve digital content, including mining user data and research and conducting competitive assessments
• Assist with creation and maintenance of digital content guidelines, standards, tools, and processes

Key Competencies
• Experience with all facets of digital content publishing and best practices
• Familiarity with software development processes (e.g., waterfall, agile)
• Knack for juggling several projects, managing time efficiently and prioritizing appropriately
• Experience working with subject matter experts, content reviewers, editors, legal and compliance, and user experience teams

Minimum Requirements
• At least 3 years of Digital Strategy experience
• Bachelor's degree in English, Journalism, Communication, Marketing or similar field
• Experience creating multi-channel content strategies, content matrices, and content inventories
• Ability to be flexible in a very fluid and dynamic environment – including dealing with changing processes and priorities
• Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work
• Familiarity with Search Engine Marketing and Optimization strategies
• Experienced with content management systems, ideally Sitecore CMS
• Excellent information architecture skills
• Conversant and comfortable with principles of digital design, writing and editing

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