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Digital Content Producer

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We're seeking a Digital Content Producer for an assignment with one of our top entertainment clients in Burbank. The Digital Content Producer will create, manage, and update editorial marketing content in the consumer email channel across our client's television properties, working with marketing managers, technical staff, and vendors to execute initiatives. This role is responsible for maintaining consistency with email program vision and style guides while developing an understanding of strategies to keep content fresh, dynamic, and compelling to fans. The Digital Content Producer will also provide digital graphic art support for campaign production and track campaign performance using email and web analytics tools. Responsibilities will include:

• Create, update, and maintain editorial calendar of curated digital content for email newsletters
• Draft compelling and engaging copy that follows brand guidelines, meets marketing objectives, and promotes appropriate digital content
• Support monthly process for content reviews and audits with Marketing managers; ensure all email campaigns are reviewed on schedule. Produce and maintain accurate reports and logs of upcoming and historic changes to content testing and editorial direction
• Track results of email campaigns using email and web analytics to identify trends in test results and engagement in order to optimize future editorial decisions
• Conduct QA testing, follow-up to resolve issues, and liaise with Marketing and external vendors to update changes
• Provide digital graphic production art support using Photoshop
• Ensure that marketing materials comply with all brand and style guidelines
• Manage image rights and logo usage

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