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Digital Content Producer

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This well known corporate is seeking a talented Digital Content Producer to create quality content in order to drive increased traffic performance, customer experience and engagement. This is a great opportunity for a talented content professional to utilize their experience and support Website, Mobile, CRM, Social and eBusiness in the creation of digital content strategy.

Your scope of responsibly will include;
• Manage, source, develop and approve relevant content, articles and images across digital platforms including, in-store, digital screens, external microsites, apps, affiliate marketing creative.
• Primarily leading all digital and creative content development
• Assists with AVP for Website, Mobile, CRM, eBusiness, Brand Marketing and external agency teams on the development of the Digital Marketing plan
• Evaluating and reporting on the effectiveness of digital campaigns

Skills and expertise sought;

• Prior experience in digital content marketing, with a strong emphasis on strategy and creative content development for brand websites (PC/Mobile), social media, display banner and email media
• Strong analytical skills to effectively assess and distill the metrics of digital initiatives for cross-functional teams
• Demonstrated track record of working seamlessly with cross-disciplinary groups within an organization, as well as external agencies, to deliver digital programs on time and within budget
• Must be familiar with Omniture, Coremetrics and Google Analytics. Familiarity with Adobe Photoshop & Illustrator is a plus

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