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Digital Content Marketing Specialist

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DIGITAL CONTENT MARKETING SPECIALIST
Leading Software Organisation

Opportunity to Make your Mark!
Lead a diverse Content calendar
Great culture / Package

Our client is a leading software specialist providing solutions to high profile organisations across the Manufacturing, Hospitality, Construction and Infrastructure sectors.

As the Digital Marketing Content Specialist you will lead the content marketing strategy, defining the tone and voice for the brand across platforms.

Key responsibilities Include:

Collaborating with external lead generation company to support systems and best practices for the content creation and distribution.
Develop a clear and compelling vision for how content and its application across platforms will help meet business objectives, in particular growing new audiences
Combine performance data and research to map content effectiveness and employ a continuous improvement approach to content.
Mapping out and implementing content strategy that supports and extends marketing initiatives
Working closely with company's design team on creative and branding initiatives to ensure a consistent message across channels

You will be:

An experienced marketing / communications professional
Possess a mature, confident approach to identifying editorial angles and sourcing / creating engaging content
Journalist / editorial experience will be ideal - the ability to intuitively understand which medium and what content is relevant and engaging to a variety of audiences
Demonstrate the ability to create compelling messages for different target demographics
Solid computer skills from Adobe Creative Suite, Google Analytics & Microsoft Office

For further information or to submit your application contact Zena Nicolson on 03 8644 7777 or znicolson@firebrandtalent.com

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